If you’re looking for a simple way to add fresh content to your practice website, adding an on-site blog is an ideal way to do it. The benefits of blogging far outweigh the meager set up costs, time and effort involved to keep it up.
Blogging is a great way to utilize search engine optimization principles to get your practice noted. When it comes to blogs, quality trumps quantity. By optimizing your website for search engines with well written blog posts, your practice can appear at the top of search results for topics related to the key treatments and services you offer.
Being visible leads to more traffic to your site, increased leads getting generated, and more consultations. This can go far to help your practice grow and enhance revenue.
Posting weekly is a good frequency. More than that may seem overwhelming, and less than once per week may lose some of the momentum you are trying to build up. You can post a blog with keywords of approximately 500 words on topic s that are relevant to your target audience(s). If the content is not valuable and of interest to your readers, you risk losing their attention.
Good examples of timely topics of interest to aesthetic patients may include; skincare musts for spring, how not to sag, what Coolsculpting can do for you, top 5 ways to manage your acne, BOTOX is not just for wrinkles anymore, the newest non-surgical facelift, how to deal with hair loss, introducing a new FDA approved filler for lips.
Start with an SEO-friendly blog post title and add some keywords throughout your text. Try not to overload the text with too many keywords, which can render your content unreadable. A general rule of thumb is 3-5 keyword phrases within the text; for example, ‘Board certified New Jersey Dermatologist,’ ‘Manchester Aesthetic Doctor,’ or ‘Laser skin resurfacing expert.’
Keep the tone friendly and newsy, like what you might find in magazines, and avoid a hard sell approach. If you plan to write about a special offer or patient seminar, add some content to get the reader engaged. Also include an image, video clip or link to keep the blog more varied and catch the reader’s eye. The effectiveness of your blog posts will be directly related to how appealing and informative the content is.
Lastly, share buttons go far to encourage readers to easily recycle your content on their own social media channels with one quick click.
If you have no time to blog, ask Wendy Lewis & Co Ltd about our medical blog content development services featuring professional health and beauty writers. anne@wendylewisco.com
