MEDIA & MARKETING a la carte
Customized Solutions for Medical Communications and Aesthetic Practice Enhancement
To meet the needs of today’s aesthetic practices and medspas, WLCO is offering a unique fully customized program that utilizes proven techniques for practice enhancement.
Designed by a team of seasoned communications professionals with over two decades of expertise working with aesthetic physicians and medspas internationally, the WLCO Media & Marketing a la carte presents a wide range of cost effective, ethical, highly targeted options and creative supplemental packages to grow your brand, expand your patient referrals, and launch a media campaign.
With our innovative model, you can select only the deliverables that will meet your aesthetic medicine needs and practice goals. In addition, you can earn vouchers for supplemental packages as your practice expands and our program grows.
SILVER INTRODUCTORY PROGRAM
Designed for doctors just starting out in solo practice or new to aesthetics, or for solo practices that are new to marketing and public relations, this program is the most cost efficient and offers the best value.
Monthly scheduled one-hour conference calls with doctor and/or staff
Doctor(s) bio preparation
Upgraded menu of services
Basic Website (5 pages) Development or Website Facelift including content updates
Implementation of Monthly Eblast Series
Blog creation with daily blog entries on aesthetics news
Twitter account management including daily tweets
Facebook account management including weekly postings
Management of web listings/links on relevant vendor sites (injectables, devices, implants, equipment, etc)
Management of enhanced web pages on relevant membership organization sites
Premium Profile (bio/photo/weblink) on prominent online medical news network plus monthly advertorial placement on a topic of your choice
Guest editor status on 2 cosmetic web portals
Beauty Guru profile/weblink on beautyinthebag.com
Monthly press release (600 words) posting on topic of your choice on newswires
MONTHLY RETAINER CONTRACT – MINIMUM OF 6 MONTHS
*OPTION TO UPGRADE TO GOLD ADVANCED PROGRAM AT ANY TIME DURING YOUR CONTRACT
GOLD ADVANCED PROGRAM
This is our second tier program, designed especially for solo or small group practices of up to 4 physicians, who are ready to take their marketing and media outreach to the next level. The Gold Advanced Program features everything listed in the Silver Introductory Program with the addition of the following:
Full day on-site visit including physician coaching and staff training
Practice materials development – choose 3 from the following menu:
- Practice brochure
- Quarterly 4-page practice newsletter
- Logo creation
- To My Patients customized fact sheets on your choice of 6 procedures
- Newspaper ad theme and layout
Press Kit Preparation
Implementation of Quarterly Open House event in your office
Feature article (500 words) written by Wendy Lewis on beautyinthebag.com
Videotaped procedures and interviews to be posted on YouTube
Outreach to beauty bloggers
Local media outreach – in your priority order:
- Television
- Radio
- Newspapers
- Magazines
Introductory Search Engine Optimization Program including Google/Yahoo/BING ad words
MONTHLY RETAINER CONTRACT – MINIMUM OF 6 MONTHS
PLATINUM EXCLUSIVE SERVICES
Reserved only for Silver and Gold level clients, Platinum Exclusive Services feature premium services and individually targeted projects to be tailored to your specific needs and budget.
Services may include but are not limited to:
Design, writing, editing of Consumer Book
Book PR (minimum 3 months)
On-Site Media Training
Desk side meetings with selected National beauty/health editors
Premium national newswire press release placements for major markets
Mat release placements for major markets
Audio News Release
Video News Release
Press Events
Local Seminar Programs
Satellite Radio Tour
Clear Channel billboard placement
National television media outreach
Product line Development
New Product Launch
Webinar Press Events
Outreach to syndicated broadcast media services
Expanded Search Engine Optimization program
Spokesperson Opportunities
Introduction to Agents
EXCLUSIVE SERVICES TO BE PRICED ON AN INDIVIDUAL BASIS
TO REQUEST A CUSTOM FEE QUOTE
Contact Lisa Gallina, Client Services Director
1.877.wlbeauty, 212.861.6148
Cell 201.694.9115