Twitter can be a really valuable platform to stay connected to your customers and elevate awareness about your brand. The keys to using Twitter wisely are to utilize abbreviations, hashtags, and pay close attention to what is trending.

  1. Follow the right people

Follow other brands that are prominent in the beauty, health, aesthetics industries, plus colleagues, vendors, referral sources, and influencers. Also follow local businesses and entities of relevance to your business.

  1. Respond to your followers

Respond to any questions or concerns in a timely manner, or those comments will be lost forever. Twitter can be used to build brand loyalty and for customer service.

  1. Share and retweet relevant content

Retweet content from other brands and share blogposts, links, photos, videos that you think your followers will find interesting and entertaining.

  1. Listen to your customers

Not just about your brand and services but your industry as a whole. What do they like and dislike? What are they looking for? What areas can you be of service?

  1. Curate your content

Watch what is trending and generate content that speaks to your audience. Check most popular hashtags, keywords, and most favorited tweets.

  1. Don’t oversell

Be careful not to over-promote your brand or specials, offers, and products and services. Stay within an 80/20 rule; 20% for sales promotions and 80% engaging content.

  1. Best times to tweet

Best times to tweet are between 11:00AM and 1:00PM in your time zone, with peak time being the 12-1 PM time frame.