INSTA Stories are still going strong, so if you haven’t yet tried out this cool feature on Instagram, you’re missing out on an ideal way to showcase your products, treatments and services, and introduce your practice to more potential patients.
Today everything has the potential to be made into video. By all accounts, video is proving to be far more compelling to the viewer than text and images. According to Facebook, the Stories-style format has emerged to be even more popular than News Feed.
To promote your practice using Stories advertising, the content needs to be short-form (under 15 seconds), and the video component can consist of a few basic elements. For example, a two-second boomerang of someone using your product or showing off her new (insert name of treatment here), or a quick behind-the-scenes look at what you do in your practice or a slideshow of 5-star reviews. The options are endless.
Since the Stories posted by consumers are not professional quality, your Stories do not have to be either. Test your ads and promotions to see what your audience responds to best, and try to create more content in that format. The versatility of the Stories format gives you the opportunity to run a custom campaign to generate awareness, clicks, lead generation and enhance your reach for promotions.
You just need to experiment with the most effective ways to use Stories to yield the most success. Since Stories are not as saturated as News Feed (yet), it is an ideal strategy for your digital ad campaign.
Another way to give your Stories an organic feel is to utilize some of the Instagram design elements such as text overlays, stickers and GIFs. These affect the way consumers view your Stories and can help you stand out from the crowd.
Just staying within the limits of the Instagram or Facebook news feed can stifle your ability to reap rewards from all of your efforts. Consumers today gravitate to the ease of use method of content consumption. Stories speak to that trend because users are being driven to check their first and the format has really picked up steam. Scrolling through the feed requires some effort because it is so overcrowded, whereas watching Stories feels more natural and social media users are inherently lazy and overwhelmed.
So, if you want to get more traction with your social, Stories may be just the ticket.
How do you share a photo or video to your INSTA story?
Tap at the bottom of the screen to take a photo or tap and hold to record a video. To choose a photo from your phone’s library or gallery, swipe up anywhere on the screen.
You can expect this uber popular feature to get even more popular.
