WLCO features a management team of multi-talented, smart, switched on individuals who have their fingers on the pulse of the global aesthetics industry.

Wendy Lewis

Wendy Lewis is a well-respected member of the medical aesthetics industry worldwide.
She founded her Global Aesthetics Consultancy, Wendy Lewis & Co Ltd, in 1997 after managing two surgical practices in New York City. Her diverse experience gives her a 360-degree view of the provider-patient experience as well as the emerging trends and innovations in global medical aesthetics, including dermatology, plastic surgery, facial plastic surgery, oculoplastic surgeons plus medspas, skin care, topical agents and related categories.

The WLCO team of strategic consultants, digital experts, and content creators work with start-up brands to industry-leading companies in the US and EU. They have

As an internationally known speaker and moderator at many conferences in the US, EU, Latin America, and Asia, she is a regular contributor to numerous journals, including Prime Journal, Modern Aesthetics, Practical Dermatology, PFMA Journal, Aesthetic Surgery News and others.

An award-winning writer, Lewis is the author of two editions of the popular medical textbook, ‘Aesthetic Clinic Marketing in the Digital Age’, (Taylor & Francis), and her next textbook, ‘Strategies for Marketing an Aesthetic Surgery Practice; A global perspective,’ (Thieme) is coming out in 2024.

Wendy currently serves on the board of Prime Journal, Octane Aesthetic Tech Forum, and Windome Banking Partners SASS, and advisor to the Face Conference & Exhibition in London.


Ran Berkman
Director, Digital Marketing

Ran leads a team of web design and marketing professionals at Webtools Group in the US, Europe and Israel who provide clients with advanced Search Engine Optimization (SEO) solutions, online advertising management platforms, website designs, eCommerce solutions, online marketing consulting, e-newsletter systems, GUI design and other capabilities.

Webtools has consulted with many consumer products, medical device and healthcare brands, including Ben & Jerry’s, The Israeli Ministry of Foreign Affairs, Angiotech Pharmaceuticals, Dello Russo Laser Vision, ECI Telecom, Coca Cola Israel, Cryoshape Ltd, Ellman International, Invasix, and many other global corporations.  Under Ran’s direction, Webtools also manages highly successful web marketing campaigns for some of the leading physician practices and clinics, dermatologists, plastic surgeons, oculoplastic surgeons, and facial plastic surgeons, as well as medspas and clinics in the US and the UK.

Prior to founding Webtools, Ran gained significant technical and business expertise working withing the Israeli venture capital community and helping to develop the EZPC computer learning system. He has served as an Internet and IT specialist in the Israeli Defense Forces, and is fluent in Hebrew as well as Spanish.

He earned a B.B.A. degree in Finance, Summa Cum Laude from the Zicklin School of Business at Baruch College and subsequently earned an M.B.A in Management and Entrepreneurship.

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