Snapchat, after Instagram, is the hottest thing going at the moment for marketers to connect with young consumers. It is already catching up to Facebook in the number of daily video views.

This increasingly popular social platform allows users to send short video clips, pictures, and messages that get erased shortly after the recipient opens them on the app. A Snapchat picture, called a ‘snap’, is only available from 1 to 10 seconds, once the user opens it. The limited lifespan makes Snapchat the perfect tool to deliver a call to action that creates excitement and a sense of urgency.

To get started on Snapchat, create an account and select a username that is easy to remember. Whenever possible, try to be consistent with the names you use throughout all of your social media platforms. Let your fans and followers know you are on Snapchat.

1.    Mobile Coupons – You can reward customers by delivering offers and rewards in seconds to instill loyalty by sending a snap with a code that can be redeemed for products or services.

2.    Giveaways – Use a giveaway to encourage fans from other social platforms or your website, to add your brand on Snapchat and get their friends to add you as well. You can track new subscribers with a hashtag that reinforces your brand.

3.    Behind the Scenes – The Stories feature allow you to send out a combination of images and 5-second videos to tell a story. Use this tactic to direct fans to your website or YouTube or Facebook.

4.    Product Introductions – Sneak peeks can build customer loyalty and reward VIP patients. For example, if you have a new peel or energy based device, consider offering a sneak peek about what it does with a string of teasers.

5.    Promote Sales and Events – Create snaps of invitations, holiday greetings, refer a friend offers, discounts, seminars, and special events.

6. Once followers come to visit you on Snapchat, give them something for their loyalty; a coupon, sample or voucher that they can’t get anywhere else to encourage them to keep following you.