‘Tis the season for warm, winter jackets (if you live back East), family reunions, gift boxes trimmed with shiny bows, and of course, New Year’s resolutions.

Each year, we promise to do more of this and less of that. Most resolutions focus on our personal health and will being, and we tend to forget about our practices. The New Year is the ideal time to recycle and reinvent your practice. New Year’s resolutions about how to take your practice to the next level are likely easier to stick with than some of the Herculean personal resolutions we make yearly.

Auld lang syne is a beautiful sentiment when it comes to friendship– but not so much when it relates to a pricey device gathering dust in your back office or skincare that lacks luster.

If you have old devices or products hanging on that aren’t selling and are taking up valuable square footage in your practice and precious real estate on your marketing materials, rejuvenate them or trade them in STAT. Say goodbye to skincare brands that don’t provide stellar customer service or products that don’t earn high marks from patients. Ask a brand you want to bring on if they will do a trade in. Do the same with your devices. Is that tattoo removal system not paying for itself yet? You have choices: start up a marketing program to get busy with tattoo removals, look into adding a new hand piece to your system that treats pigment, trade it in or sell it.

The coming New Year is also a great time to think about what is missing from your current menu of services. Are your patients interested in non-surgical facial rejuvenation? Consider adding suture lifts to your arsenal of injectables. If you don’t already offer non-invasive body contouring, it may be time to bring on this highly popular profit center. In fact, if your body device is busy 24/7 and patients have long lead times, bring on a second system to avoid losing patients to your competition. Remember, the best time to buy a new piece of capital equipment is New Year’s Eve when everyone is looking to make their year-end numbers…so move quickly to get a great deal and set your practice up for success in the new year.

Bring it!

Got a question about how to up your game for 2019? Get in touch.