How can you make patients comfortable with your practice before they ever come in the door? One strategy is through videos that offer new patients a glimpse of the culture of your practice so they get to know you.
You can increase the prospective patients’ level of confidence by adding an unscripted video so they can learn something about you that text along cannot convey. Post a “Meet the Doctor” video on your website landing page, on your YouTube channel, Instagram or Facebook. Your first video should be the provider welcoming patients to the office.
Waiting room video loops are an inexpensive and effective way to build trust with prospective patients. If you have a robust YouTube channel, you can set it up to show your video content to a large wall mounted screen without going through the expense of creating a dedicated waiting room loop. Short videos also can be used to introduce patients to all of the services and products you offer.
Start with a video telling patients about who you are and what you do. Share some things about yourself, your education, training, expertise, and treatment philosophy. Videos need to be short because people have very short attention spans. The ideal length is anywhere from one to five minutes maximum. The goal is to give prospective patients a brief intro to the practitioner and the practice – enough information to entice them to read on and make a decision to schedule a consultation or treatment in your practice.
Consider creating more short videos about the top procedures you offer. Use your own words so it flows very naturally, like you are talking to a patient. You may also include video of the treatment being performed and before/after photos to showcase your results.
Testimonials from satisfied patients are always a good idea. These should be called “patient experiences’ to avoid any connotation that they have been enticed to do this for a discounted or free treatment. When filming patient stories, ask them to talk about why they chose your practice, what their impressions are of your staff and the experience, and what kind of results they achieved. You can also combine patient videos into a Powerpoint presentation for use at patient seminars and community events, with written permission of course.
You can film these yourself on an iPhone or other type of camera, or hire a professional videographer in your local community. If you hire an external vendor, check references and see examples of their work and compare prices. It is most cost effective to hire someone for half a day and do a round of key videos all at once. Fees should also include the costs of editing the content into snippets that can be used for various purposes.
The manufacturers or distributors you work with may also be able to provide video content on specific devices or procedures that may be suitable for use until you are ready to create your own, personalized video content, which is always preferable.
For more information on how to use videos for your brand or practice, reach out at Anne@wendylewisco.com.
