Without a doubt, the pandemic took its toll on aesthetics. However, many signs are pointing to a quick recovery with practices doing better while many are experiencing a steady growth pattern.
In the earlier period of COVID-19, the characteristic ‘Lipstick Effect’ took a time out. But it has awakened now as consumers are turning to beauty as a form of pampering and calming. Aesthetic treatments and products are having a soothing effect that makes patients feel better about themselves. Whether it’s a feel-good self-care facial and body treatment, or injectables, lasers, and light-based therapies, aesthetics is starting to thrive again.
The treatments that seem to be taking off in addition to injectables, are non-invasive body shaping which is uber-popular for all age groups and genders, RF microneedling for skin and scar improvements, and sexual wellness for women and men. We have seen a steady stream of home and office devices, topical products, and treatments that address incontinence, dryness, and sexual function issues for both sexes.
Retail has certainly taken a big hit, which has opened the door for medspas and aesthetic practices to sell more clinical skincare directly to their patients. The fast-paced world of e-commerce has emerged as a critical success factor for most beauty and skincare brands, and professional brands and aesthetic practices are jumping on that trend. A new category has emerged around variations of hand hygiene products that are popping up from luxe to drugstore brands eager to earn their share of that growing market.
If you are looking for aesthetic marketing pros to help reach your goals, reach out to us Anne@wendylewisco.com
