vlog, n. A video blog or video log, abbreviated as vlog.  Vlogging can be an important component to developing your online footprint. Many visitors– especially Millennials – would rather be hand fed their information in short, sweet videos than actually have to read it.

That’s not the only reason to invest on vlogging either. Your future patients all do their research online before they even call your office. The goal is to have them feel as if they know you before they set foot in there. Vlogging effectively provides this up-close-and-personal touch. It allows you to demonstrate your virtual bedside manner.

Vlogs that discuss your approaches to various procedures, your philosophy on aging as well as the value you place on the patient experience can go long way toward helping patients get to know you. This is also a great format to really show viewers how a new technology works. Blogs are great for telling, but a vlog allows you to show and tell.

It’s relatively easy to showcase your videos on YouTube or any other video sharing website. All you need to get started is a video camera (including the one on your Iphone), Windows Movie Maker or another video software and a microphone if you plan to use a webcam instead of a camera.

After your video is created, upload it to the video sharing website of your choice. Retrieve the embedded code and post the video to your blog, website and social media channels. Make sure to give viewers a chance to engage with easy-to-click options such as Like This Video, Watch More Videos or Share This Video.

Ideally, your Internet presence should be a mix and match of blogs, vlogs, articles, newsletters, reviews and media coverage. Stay tuned for our next post on tips to overcome ‘bloggers and vloggers block.’